Our Story

It was a coincidental meeting halfway around the world that inspired the idea for Daniel Wellington. On this trip, our founder, Filip Tysander, met an intriguing British gentleman with impeccable yet understated style. The man had a particular fondness for wearing his vintage watches on old, weathered NATO straps. His name? Daniel Wellington.

Inspired by his new acquaintance’s timeless style, Filip decided to create his own line of watches. Minimalistic and refined, the classic design with interchangeable straps that came to be has become a staple, with truly wide-ranging appeal. A few years on, this design is still part of the fabric of what makes Daniel Wellington so special.

Daniel Wellington loved to wear his watches on old NATO straps. We liked the ingenuity of this combination so much that we wanted to incorporate the idea in our own line of watches. It was imperative for us to craft a modern yet truly classic watch. We wanted a clean and minimalistic design that would complement the various patterns and colours of the iconic NATO straps.

After returning from his travels, Filip sat down and began to look at different samples and colour ways. It was important that he loved the watch himself, or he could never sell it and be proud of it. Slowly but surely, a beautiful watch emerged. It was thin, elegant and perfectly round. A testament to minimalistic Scandinavian design, with the precision and accuracy of a Japanese movement watch.

This classic yet refreshingly crisp design can mix and match seamlessly with our colourful NATO strap, the smart leather strap and the beautifully crafted mesh strap. The Daniel Wellington style will appeal to almost everyone with a taste for classic and timeless design.